How to Master “in the Moment” in Mobile Content Marketing

Via Scoop.it – Virtual Options: Social Media for Business

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff.  This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.   Scott Forshay says “You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant”.   Here’s are the highlights of this article:   The variables associated with a successful mobile marketing campaign are:   **the immediacy, mapping, interaction, and collective aspects   **Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection   **Today’s digital-native consumer is empowered with more information and access to brands than ever before   **They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared
  **The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point   Here is one thing of the points that caught my attention:   Immediacy   **The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:   **actionable **time sensitive  **on the **always on   **Given the limited time intervals of engagement opportunity, brands must ensure that communications are:   **crisp **call to action is clear, consise and quick to               participate in   Curated by Jan Gordon covering “Mobile Marketing and Beyond”   Read full article here: [http://bit.ly/xIATEz]
Via www.imediaconnection.com

 

The Potential of Pinterest

Via Scoop.it – Virtual Options: Social Media for Business

Make no mistake. Pinterest may be a pretty interface full of recipes, do-it-yourself tips, and pictures of cuddly animals (what social site doesn’t have cute animals anymore?), but the end game is all business.
Via soshable.com

 

How to Merge Multiple Facebook Pages

Via Scoop.it – Virtual Options: Social Media for Business

When I published the post last week on how to convert your personal profile to a fan page, I got asked if you could merge a personal with a fan page? The answer is no. You also cannot merge a group and a fan page.
Via socialstrand.com

 

The hierarchy of social media needs – Holy Kaw!

Via Scoop.it – Virtual Options: Social Media for Business

RT @myographer: The hierarchy of social media needs – Holy Kaw!
Via holykaw.alltop.com

 

How to add Google Plus to WordPress | WordPress Specialist

Via Scoop.it – Virtual Options: Social Media for Business

Want to show your latest Google+ updates/Stream on your Website. Follow these simple steps.
Via eckstein.id.au

 

RIP QR codes – enter Mobile Visual Search (MVS)

Via Scoop.it – Virtual Options: Social Media for Business

Mobile visual search possess what QR codes lacked in usability and speed. They do for consumers what all great technologies have done for consumers, they don’t get in the way. 
Via www.aericon.com

 

Content Marketing Today» Get Great Content Ideas: Much Easier Than You Might Think

Via Scoop.it – Virtual Options: Social Media for Business

Infographic from CopyBlogger Gives You Both Inspiration and Practical Tips I love visuals that communicate complex ideas simply. This is a perfect example. And, I can relate to the need to cook up great blog ideas. Enjoy.
Via contentmarketingtoday.com

 

Pinterest Users Need to Read the Fine Print

Via Scoop.it – Virtual Options: Social Media for Business

Pinterest Does More to Protect Copyright Holders. Users, Do You Own What You Pin?
Via technorati.com

 

Pinterest: Five Ways to Use the New Social Pinning Site – ABC News

Via Scoop.it – Virtual Options: Social Media for Business

ABC NewsPinterest: Five Ways to Use the New Social Pinning SiteABC NewsThanks to Pinterest, a website that helps you create digital bulletin boards on the Web, pinning has taken on a totally different digital meaning now.
Via abcnews.go.com

 

56 Ways to Market Your Business on Pinterest

Via Scoop.it – Virtual Options: Social Media for Business

“Don’t let all the hearts and flowers floating around on Pinterest fool you. Behind all that beauty, Pinterest is fast becoming a heavy hitting marketing tool.”   Wow! 56 ways! I haven’t finished reading all of them, but they’re pretty cool so far . . .
Via www.copyblogger.com