Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic]

See on Scoop.itVirtual Options: Social Media for Business

This infographic was created by Awareness Networks that illustrates some of the great information you’ll get in their white paper that I found to be excellent containing  strategies and case studies that can  help brands dominate Pinterest and Linkedin.

 

Excerpt:

 

“In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest, we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube.”

 

Pinterest & Linkedin are catching up to the big 3 social networks Twitter, Facebook and Youtube, it’s time to take these two social networks more seriously for many brands that don’t have a strong presence there…….

 

Here are a few takeaways:

 

Strategy #1

 

Pinterest

 

**Register your profile on Pinterest Directories:

 

**WPin.org – based on specific interests

 

**Repinly.com – lists stats on Pinterests users

 

Linkedin

 

**Start a Linkedin group – they give an example where Civicventures, a non-profit started a group called “Encore Careers” for 50+ year-old adults to discuss issues of concern to them in a safe and spam-free enviornment.

 

1,500 people joined the group in a very short period of time 

 

This gives you an idea of what’s possible for your brand or group.

 

Strategy #2

 

Increase Content Engagement

 

Pinterest

 

**Aim to become the top pin-board on one or a few topics

 

They use the example of Whole Foods and how they used their pinboards to become a thought leader for recipes, reused and recycled items and green live.

 

Linkedin

 

**Be Unique! Use a video or appropriate profile modules to showcase your company

 

Selected by Jan Gordon covering “Content Curation, Social Business and Beyond”

 

See infographic here: [http://bit.ly/M7ATkT]

See on socialmediatoday.com

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