Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic]

See on Scoop.itVirtual Options: Social Media for Business

This infographic was created by Awareness Networks that illustrates some of the great information you’ll get in their white paper that I found to be excellent containing  strategies and case studies that can  help brands dominate Pinterest and Linkedin.




“In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest, we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube.”


Pinterest & Linkedin are catching up to the big 3 social networks Twitter, Facebook and Youtube, it’s time to take these two social networks more seriously for many brands that don’t have a strong presence there…….


Here are a few takeaways:


Strategy #1




**Register your profile on Pinterest Directories:


** – based on specific interests


** – lists stats on Pinterests users




**Start a Linkedin group – they give an example where Civicventures, a non-profit started a group called “Encore Careers” for 50+ year-old adults to discuss issues of concern to them in a safe and spam-free enviornment.


1,500 people joined the group in a very short period of time 


This gives you an idea of what’s possible for your brand or group.


Strategy #2


Increase Content Engagement




**Aim to become the top pin-board on one or a few topics


They use the example of Whole Foods and how they used their pinboards to become a thought leader for recipes, reused and recycled items and green live.




**Be Unique! Use a video or appropriate profile modules to showcase your company


Selected by Jan Gordon covering “Content Curation, Social Business and Beyond”


See infographic here: []

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