Giuseppe Mauriello: Branch, the new service of Twitter founders Evan Williams and Biz Stone, came out of private beta some days ago. Branch aims to help the world have better, deeper, and more human conversations online.
From official Branch Blog:
“We think the internet is an incredible tool. It’s given each of us a voice, and the power to share our voice instantly with millions of people around the world. But gaining the power to talk to the world hasn’t lessened the value of talking to each other. If anything, we think it’s more important than ever.
That’s why we wanted to build a new way to talk to each other, and why we’ve built Branch. Between articles, blog posts, and tweets, the internet is dominated by monologues. So we want to build a home for dialogues online, by combining the intimacy of a dinner table conversation with the power of the Internet…”
From review article by TechCrunch:
“Branch is building on and expanding the 140-character world of Twitter, allowing users to pull content from just about anywhere on the Web and start a dialogue about that content and publish it to the world. As the team explains in its post, the service is designed as a way to quiet the noise of communication tools on the Web and focus on what’s important and who you want to include in that discussion.
Like blog posts, the team explains, Branches are public and you can decide who is included in the dialogue and expand on a particular tweet or video, for example, that got your juices flowing. Other users can respond to those comments, share it, or subscribe to that user.
Users can ask questions of their friends, initiate public debates, share media and publish their own ideas. Really, Branch is combining the Facebook status with a bit of Yammer’s curation and information sharing and the comment section model — all within the context of Twitter’s realtime media landscape.
The team has also released a bookmarklet that enables users to import threads from Twitter and expand on them, giving them context and making them easier to process and follow.
The other nifty feature here is that Branch threads can be embedded in blogs (like WordPress and Tumblr, for example), allowing you to display conversations in context, rather than relying on screenshots of comment sections or sharing the sensitive information…”
Read full article on TechCrunch:
Check out it and request an invite: http://branch.com
Blog Post on Branch:
Branch’s introductory video on Vimeo:
See on vimeo.com