A Guide to Free and Easy Influencer Research Tools

A few months ago I was at huge tech industry conference. A sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. There were a few people who I recognized but quite a few who I didn’t. I asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” I was embarassed for this Fortune 500 company that equates Twitter followers with influence. That is so 2011.

Source: www.socialmediatoday.com

See on Scoop.itVirtual Options: Social Media for Business

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